advertising Archives

The Benefits of Custom AI Voice for Today’s Top Brands

December 9, 2021

Hear voice avatar Paul read the first paragraph aloud.

Could custom AI voice be a solution for the branding challenge? Brands are battling to connect with consumers more than ever before. With so much competition and saturation across advertising campaigns, social media, web content, and more, companies need a recognizable voice. The term brand voice refers to the tone and personality of a company’s communication and marketing. Since brands benefit from name recognition and awareness, it’s essential to be clear and consistent across every channel.

WellSaid Labs - Voiceover in Advertising

Voiceover in Advertising: How to Capitalize on This $3b Industry

July 28, 2021

According to Statista, advertisers spent more than $3 billion on digital audio advertising in the U.S. in 2020. That’s a number that’s been consistently on the rise for the past several years. One major reason is audio advertising continues to evolve across new formats, platforms, and voices. In fact, the digital audio advertising space is anticipated to grow by more than 23.5% in 2021 alone.

Some studies show that audio advertisements may be even more effective than traditional advertising, with voiceovers scoring higher on markers like credibility, relevance, and persuasion.

In this article, we take a closer look at voiceovers in advertising. Let’s review how to create them, where to use them, and some of the top benefits and challenges. We will also find ways to make the most of this innovative—and in many ways, untapped—industry.

WellSaid Labs - Podcast Advertising Revenue

Podcast Revenue Generation: Top Trends and Opportunities in 2021

July 21, 2021

According to Podcast Insights, as of April 2021, there are currently more than 2 million podcasts and 48 million episodes available for listening. Whereas podcasts used to be a niche industry, now more than 50% of all U.S. homes are podcast-listening homes. That means that roughly 60 million households in America tune into at least one podcast on a regular basis. According to a 2021 Nielsen study, more than 50 percent of all podcast listeners tune into a podcast at least weekly. As many as 75 percent of listeners tune into more than one podcast per week.

WellSaid Labs - Personalized Advertising

How Personalized Advertising Adds Value for Brands and Consumers

July 1, 2021

An impressive 80% of consumers are more likely to make a purchase when a brand offers a personalized advertising experience, 90% of U.S. consumers find personalized marketing content somewhat to very appealing, and 99% of marketers say personalization helps advance customer relationships. With such a strong consensus, it’s safe to say that personalization has never been more in demand by brands and audiences alike.

Personalization used to be as simple as a barista remembering your order. Now, thanks to today’s technology, it spans everything from personalized messaging to custom product recommendations, ad targeting, dynamic website content, and more. In this article, we take a closer look at the world of personalization—its value for businesses and audiences, concrete examples and methods, ways to measure success, and how to find the personalization sweet spot between a pleasant surprise and a step too far.

The Benefits of Custom AI Voice for Today’s Top Brands

Voiceover in Advertising: How to Capitalize on This $3b Industry

Podcast Revenue Generation: Top Trends and Opportunities in 2021

How Personalized Advertising Adds Value for Brands and Consumers

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