Radio advertisements are an extremely effective way to promote your business and expand your market share within a specific demographic. In fact, radio advertising has an average return on investment of $12 for every $1 spent. This is proof that this promotional method not only drives results, but is also an economically sound marketing strategy.
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Everyone knows that podcasting is popular. It’s so popular that over 885,000 new podcasts launched in 2020 alone. If you want your podcast to succeed, standing out from the crowd is more important than ever. And the best way to show audiences what you’ve got to say and keep them engaged is a great podcast script.
Many podcasts sound free-form, with hosts and guests telling stories that feel like part of an organic conversation. But the best podcasts follow a proven format that gives listeners an idea of what to expect and make them want to keep listening.
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Radio advertising is big business across the U.S. Some people think radio is a dying medium, but the figures fail to back this up. Companies spent approximately $14.8 billion on radio show ads last year.
Millions of Americans tune into their favorite radio stations, including podcast stations on Spotify and Pandora. Regardless of your target demographic, you can find your people by investing in radio ads. Many businesses see an advertisement on the radio to be a highly profitable investment.
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WellSaid Labs has been building high-quality AI voices for a while now. This project was different. We collaborated with video avatar company Super Hi-Fi on a voice created from an actual Southern California afternoon DJ, Andy Chanley. What started as a technical challenge turned into a story of human connection through voice.
Our goal was to create an AI voice that expressed all the energy, intonation, and speech patterns of an actual radio DJ. Super Hi-Fi and WellSaid chose a well-known afternoon radio DJ from California, Andy Chanley, as the perfect model. The project was exciting for everyone, but it held special meaning for Andy.
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A recent study showed that roughly 120 million Americans are podcast listeners. That’s around 41% of the total US population.
With such a wide listener base, many companies and businesses are reaping the rewards of advertising on the platform. Indeed, it’s estimated that ad spending on podcasts will double to $1.6 billion by 2022.
If you haven’t explored this marketing channel before, now is the best time to start. And if you don’t know where to begin, we’re here to help.
In this article, we’ll discuss how to advertise on podcasts, the benefits of such a move, and some successful podcast advertising examples you can use for inspiration.
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In a market full of noise, brand voice matters. While marketers used to have to rely on time-intensive, cost-prohibitive processes to create the right voice for their marketing campaigns, today’s world is full of technological innovations that make it easy to create a high-quality, efficient, and cost-effective voice over.
In this blog post, we cover the most common marketing uses of AI voice for marketing teams, advantages of AI voices versus human actors, and the types of AI voices you can choose from.
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Welcome to the next installment of Creative Spotlight! In this series, we interview people dedicated to following a creative path. Answering questions about creative processes, advice they have for novices, and what kind of food they’d put their feet into, these wise and funny creatives share their unique insights.
In this episode, we interviewed Bridget Quigg, a comedian, instructor, writer, and creativity advocate. Her belief that “there is an infinite well of creativity in every human being” permeates our discussion. Bridget’s “creative birth” began when she tried improvisational theater as a Stanford undergraduate and, to this day, improv shapes the way she interacts with the world.
She encourages creativity in others, helping them find the courage to take risks, to “write the weird stuff,” and to recharge their creative processes. Listen in to hear about her experience in content marketing and the frenetic world of tech startup. Maybe you’ll find yourself thinking, “Yes! I am a huge spirit in a tiny meat suit!”
Welcome to Creative Spotlight! In this series, we interview people dedicated to their own creative paths. Answering questions about creative processes, advice they have for novices, and what kind of food they’d put their feet into, these wise and funny creatives share their unique insights.
Our first interview is with Todd Clarke, a copywriter with origins in architecting software. Never one to wait for others’ permission, Todd came to copywriting because it’s simply what he’s “built for.” He explains how he gives himself permission to pursue a path he didn’t formally train for, and gives us some key life wisdom in the process.
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