Text to speech has a long history, with champions and critics along the way. With a massive technology breakthrough in 2018, the voice over game has changed. The TTS of today, such as the lifelike voices created by WellSaid Labs, is miles away from what you may have heard before 2018. Synthetic voice is quickly becoming a competitive option for eLearning voice narration.
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Today’s text-to-speech empowers content creators to bring their words to life. Where once authors hired voice actors or went without voice altogether, text to speech (TTS) allows them to narrate on their own schedules.
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Many fantastic digital courses go live without narration. Some would-be stellar social campaigns are denied a voice. Plenty of corporate trainings with critical information to pass on have to communicate in silence.
When voice over is too costly, we all feel the pain. Students, eager to learn, lose interest in otherwise compelling courses as their tired eyes scan slide after slide of text. Marketing campaigns for potentially life-improving products won’t resonate with those who need it most. Employees struggle to prioritize key learnings, as their trainings meld into the background of emails, memos, and the thousand other text-based documents they encounter daily.
What would it look like if everyone had access to voice?
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One of the biggest fears that eLearning content developers share is the disengaged learner. Modern instructional design models, authoring tools, and storytelling best practices aim to address this concern. At the end of the day, the goal is to help others understand and apply new concepts. Given the advancement of digital experiences, accomplishing that today through a digital medium is a tall order. In the enterprise, this phenomenon was very real. Coined the “Consumerization of IT,” this was the moment when big companies realized user expectation was higher given the services and experiences they enjoyed on similar devices, but in different contexts. eLearning is facing this same reality today.
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