How do you know when a brand chooses the perfect audio? That’s the catch—you might not. Quality audio doesn’t call attention to itself; when music, background sound, or a narrator’s voice fits a project perfectly, it often goes unnoticed. But make no mistake: audio choices play a resounding part in a brand’s success.
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Radio advertisements are an extremely effective way to promote your business and expand your market share within a specific demographic. In fact, radio advertising has an average return on investment of $12 for every $1 spent. This is proof that this promotional method not only drives results, but is also an economically sound marketing strategy.
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Radio advertising is big business across the U.S. Some people think radio is a dying medium, but the figures fail to back this up. Companies spent approximately $14.8 billion on radio show ads last year.
Millions of Americans tune into their favorite radio stations, including podcast stations on Spotify and Pandora. Regardless of your target demographic, you can find your people by investing in radio ads. Many businesses see an advertisement on the radio to be a highly profitable investment.
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A recent study showed that roughly 120 million Americans are podcast listeners. That’s around 41% of the total US population.
With such a wide listener base, many companies and businesses are reaping the rewards of advertising on the platform. Indeed, it’s estimated that ad spending on podcasts will double to $1.6 billion by 2022.
If you haven’t explored this marketing channel before, now is the best time to start. And if you don’t know where to begin, we’re here to help.
In this article, we’ll discuss how to advertise on podcasts, the benefits of such a move, and some successful podcast advertising examples you can use for inspiration.
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In a market full of noise, brand voice matters. While marketers used to have to rely on time-intensive, cost-prohibitive processes to create the right voice for their marketing campaigns, today’s world is full of technological innovations that make it easy to create a high-quality, efficient, and cost-effective voice over.
In this blog post, we cover the most common marketing uses of AI voice for marketing teams, advantages of AI voices versus human actors, and the types of AI voices you can choose from.
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Could custom AI voice be a solution for the branding challenge? Brands are battling to connect with consumers more than ever before. With so much competition and saturation across advertising campaigns, social media, web content, and more, companies need a recognizable voice. The term brand voice refers to the tone and personality of a company’s communication and marketing. Since brands benefit from name recognition and awareness, it’s essential to be clear and consistent across every channel.
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According to Statista, advertisers spent more than $3 billion on digital audio advertising in the U.S. in 2020. That’s a number that’s been consistently on the rise for the past several years. One major reason is audio advertising continues to evolve across new formats, platforms, and voices. In fact, the digital audio advertising space is anticipated to grow by more than 23.5% in 2021 alone.
Some studies show that audio advertisements may be even more effective than traditional advertising, with voiceovers scoring higher on markers like credibility, relevance, and persuasion.
In this article, we take a closer look at voiceovers in advertising. Let’s review how to create them, where to use them, and some of the top benefits and challenges. We will also find ways to make the most of this innovative—and in many ways, untapped—industry.
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According to Podcast Insights, as of April 2021, there are currently more than 2 million podcasts and 48 million episodes available for listening. Whereas podcasts used to be a niche industry, now more than 50% of all U.S. homes are podcast-listening homes. That means that roughly 60 million households in America tune into at least one podcast on a regular basis. According to a 2021 Nielsen study, more than 50 percent of all podcast listeners tune into a podcast at least weekly. As many as 75 percent of listeners tune into more than one podcast per week.
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An impressive 80% of consumers are more likely to make a purchase when a brand offers a personalized advertising experience, 90% of U.S. consumers find personalized marketing content somewhat to very appealing, and 99% of marketers say personalization helps advance customer relationships. With such a strong consensus, it’s safe to say that personalization has never been more in demand by brands and audiences alike.
Personalization used to be as simple as a barista remembering your order. Now, thanks to today’s technology, it spans everything from personalized messaging to custom product recommendations, ad targeting, dynamic website content, and more. In this article, we take a closer look at the world of personalization—its value for businesses and audiences, concrete examples and methods, ways to measure success, and how to find the personalization sweet spot between a pleasant surprise and a step too far.
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