How to Advertise on Podcasts
January 10, 2022
A recent study showed that roughly 120 million Americans are podcast listeners. That’s around 41% of the total US population.
With such a wide listener base, many companies and businesses are reaping the rewards of advertising on the platform. Indeed, it’s estimated that ad spending on podcasts will double to $1.6 billion by 2022.
If you haven’t explored this marketing channel before, now is the best time to start. And if you don’t know where to begin, we’re here to help.
In this article, we’ll discuss how to advertise on podcasts, the benefits of such a move, and some successful podcast advertising examples you can use for inspiration.
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