Voiceover in Advertising: How to Capitalize on This $3b Industry

According to Statista, advertisers spent more than $3 billion on digital audio advertising in the U.S. in 2020. That’s a number that’s been consistently on the rise for the past several years. One major reason is audio advertising continues to evolve across new formats, platforms, and voices. In fact, the digital audio advertising space is anticipated to grow by more than 23.5% in 2021 alone.

Some studies show that audio advertisements may be even more effective than traditional advertising, with voiceovers scoring higher on markers like credibility, relevance, and persuasion.

In this article, we take a closer look at voiceovers in advertising. Let’s review how to create them, where to use them, and some of the top benefits and challenges. We will also find ways to make the most of this innovative—and in many ways, untapped—industry.

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